Sage and Smith

I created a new design studio called Sage and Smith. Specialising in selling luxury handmade goods such as prints and wedding stationery, the branding needed to reflect this. I used an earthy colour palette and botanical illustrations to reference part of the studio name. The logo uses a serif font with unique looking characters such as the 'A' to give it a luxurious feel. I also used a script typeface for any larger display type and a softer rounded sans serif typeface for body copy which compliments the logo. Being the founder of a small business I had the opportunity to take on many different roles other than just designing the branding. I have designed and created the products I'm selling as well as being in charge of product photography, liaising directly with clients to create their perfect wedding stationery for their special day and problem solving whenever production issues may arise. Social media graphics for the Instagram feed were created to help build a social media following as well as the packaging for the products. Printed tissue paper with botanical illustrations to wrap products in as well as 'thank you cards' to match the branding. I try to use as little plastic packaging as possible to be more sustainable.