smartr finance

Smartr Finance are on a mission to make finance and mortgage information more accessible and easier to understand. They wanted a clean and simple brand identity to reflect this that also worked across their sub-brand Mortgage Ready. Using a fresh and bright colour palette with graphic illustrations makes the idea of a complex subject much more approachable. Using reverse colour palettes and the recurring 'R' motif in both logos links both sub-brands together and makes it easily recognisable.

Mortgage Ready makes it easier for people to access information and agree a mortgage quickly. Having a terminal or booth with a financial advisor in the workplace for employees to use or in a builders show home office when looking to purchase a new property means that anyone is able to find out whether they are eligible for a mortgage in just a few minutes.

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